![]() As the buzz grew, the Orlando-based Haxan Films production company carved out a viral campaign-really, one of the first of its kind-in the days when Internet-based film promotion was still in its infancy. Originally billed as actual found footage documenting the days before three college students disappeared-"missing" flyers were even posted around the Maryland-DC-Virginia area-the film sent audiences at the 1999 Sundance Film Festival into a frenzy, its authenticity causing some to think they had just witnessed a virtual snuff movie. Its mark on cinema history should not be marginalized. With this foreboding opening text, so begins "The Blair Witch Project," a microscopically budgeted, largely improvised faux-documentary made by first-time directors Eduardo Sánchez and Daniel Myrick. In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland while shooting a documentary. ![]()
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